Presenting the award in Singapore Press Holdings by senior executive vice president of Leslie Fong who is marketing division department presenting the Golden Cleaver award to Mr. Daniel Kee and Ms Cheri Lim and the winning team from BBDO Proximity which included the Ms Lim and a media expert from PHD who won the award for devising the best integrated media campaign in a competition called to the Pitch, and the aim was show Singapore Press Holdings range of media and it asked agencies to make use of six Singapore Press Holdings media platforms which is print, online, mobile, screen and ground and air to promote the Singapore Press Holdings owned Paragon mall in Orchard Road from traditional print to cutting edge options and can be marshaled in a single campaign for advertisers as well.
And find new ways to get their messages out in a rapidly changing media environment which is said by Mr. Leslie Fong and the competition was held in conjunction with the launch of Singapore Press Holdings is the company's response to the growing need for integrated marketing solutions which is the company behalf of a good journey and that’s way that is one of the most famous company in Singapore.